Alima Pure's award-winning Satin Matte Foundation provides buildable coverage. Created from four hypoallergenic ingredients, this mineral foundation enhances your complexion by evening your skin tone, all while being completely safe and natural.
With 45 shades, there is a match for everyone. Find Your Match using one of Alima's curated foundation sample sets or come into our shop and play with all of our testers!
Cool: Our Cool range has the broadest range of depth with foundation shades for the fairest skin tones and deepest skin tones. Our Cool shades match well with slightly pink undertones.
Neutral: Our Neutral shades suit those with cool peach undertones. Our Neutral range is slightly more yellow than Cool shades, but still falls on the cooler end of the spectrum when compared to Beige or Warm.
Beige: Beige range works with most neutral peach undertones. It’s slightly warmer than our Neutral range, but not quite as golden-toned as our Warm range. If Olive shades are close, but not quite right, you will find a match with Beige.
Warm: Our Warm shades of Satin Matte Foundation flatter those with a subtle yellow undertones. If you find that foundation shades sometimes appear pink on your skin, our Warm range will be the match for you.
Olive: If you try Neutral shades or Beige shades and find that they aren't quite right, Olive may be the match for you. Our Olive line usually suits those with neutral brown undertones. Please note that Olive shades run deeper than other undertones.
1: Fair skin. You easily burn in the sun. You likely wear the lightest shade in other brands, or often find shades appear too dark.
2: Fair to light skin. You may burn with initial sun exposure. You are likely the lightest or second lightest shade in other lines.
3: Light skin. You can build a tan with regular exposure, but may initially burn. Perhaps you wear the second or third shade in most other lines.
4: Light-medium skin, rarely burn, and tan well. If you often fall in between light and medium shades depending on the season, you’ll find a match in here.
5: True medium skin. You tan easily and never burn. You’re the inspiration behind the term “bronze goddess.”
6: Medium to deep. While your skin may deepen with sun exposure, you don't ever burn.
7: Deep. You are likely the deepest or next-to-deepest shade in other foundation lines.
8 and 9: Though you may have had trouble finding a deep enough shade in the past, those days are behind you. This selection of deeply pigmented shades are formulated to match your rich skin tone.
Still looking for your match? Find it using our helpful guide & Find Your Undertone blog post.
Still looking for your match? Find it using our helpful guide and All About Undertones blog post.
Ingredients: Mica (CI 77019), Titanium Dioxide (CI 77891), Zinc Oxide (CI 77947), Iron Oxides (CI 77491, CI 77492, CI 77499). Rated 1-2 on EWG's Skin Deep Cosmetics Database
Not tested on animals. Vegan. Formulated without: nuts, gluten, fragrance, silicone, parabens, sulfates, synthetic dyes, phthalates, dimethicone, talc, bismuth oxychloride, and nanoparticles. Shelf life: 60 months before opening. 36 months after opening. Made in the USA. 0.23 oz/ 6.5 g
More about the Company:
Based locally in Portland, Oregon, Alima Pure is one of our favorite companies to work with! Alima Pure cosmetics are crafted from minimal, luxurious, high-performance, natural ingredients. Many of Alima Pure's products come in refillable containers, reducing waste as well as offering a lower price on refills, and who doesn't want to save money!? "We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades, natual and safe ingrediennts and inspiring colors. We make makeup that doesn’t compromise."